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The unPINNED Wine Club

The unPINNED Wine Club

More variety than any other wine club.

Every month features new wine grapes and new regions from the other 10,000 grapes the world has to offer.

The unPINNED Wine Club is your monthly guide to the wines you didn’t know you were missing, helping you drink more adventurously, intelligently, and joyfully.

Each month features a new themed box of 3, 6, or 12 curated wines, complete with tasting guides and a vibrant community to help you deepen your knowledge, refine your taste, and discover a whole new side of wine.

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  • Artisanal Wines

    Hand-selected by Ashwin Muthiah from underrepresented regions, each bottle offers a unique story and exceptional flavor.

  • Tasting Notes and Pairing Guides

    Each bottle includes a scannable QR code that unlocks tasting notes and food pairing recommendations— written by Ashwin, our founder.

  • Connection to a Vibrant Wine Community

    Join a network of like-minded wine lovers through events, conversations, and shared discoveries.

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Flexible Membership

Skip, pause, or cancel anytime. No commitments—but once a box ships, those unique wines won't be back again.

“[unPINNED] creates space for experimentation across varietals as you re-explore what you taste, what you smell, and how that creates the fabric of the wine in front of you.”

-Kathryn A.

“Ashwin is a warm, welcoming, and down-to-earth guide to wine. Above all, he's a great storyteller who translates his experiences and insights meaningfully to others.”

-Eric Hoover

“The way his knowledge is shared, is so authentic and unique. He is literally empowering you to feel confident about what you have to say, think, and feel about wine.”


-Jennifer Rheaume

“Loved the wine selection from Portugal. Inspired to fly over + visit Luis Pato’s winery in Portugal... perhaps next year? :)”



-Lily LaTulippe

"Even though I had learned some about the industry before, he brought new light to my understanding of both the industry and the beauty behind wine. I could not recommend him enough!"

-Ellen Reilly

Go Beyond the Bottle

Each month features a new theme, with curated wines, tasting notes, and stories that bring the box — and the bottle — to life.
Upcoming Themes:

Forgotton Grapes

August 

Georgia vs. the World

September

Women Winemakers

October

War-Torn Wines

November
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If a wine remains forgotten for too long, it will eventually vanish. In this theme, we explore some of the forgotten grapes of the world and bring them into the limelight – wines like Juhfark, Azal, and Teran, among others. These wines deserve a place in our glasses and on our planet. 
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Georgia is the birthplace of wine, and because many of us aren’t overly familiar with Georgian wines, we’re going to taste comparatively – Georgian wines with counterparts from slightly more traditional regions and varietals. It’s a duel of terroir. A clash of technique. A celebration of difference.

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For centuries, women were excluded from the world of wine. But today, they’re rewriting the rules—in the vineyard, in the cellar, and in the story of wine itself. This theme highlights women who are not just making wine, but making waves: from Australia to Oregon.
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Behind these bottles are winemakers who persisted through conflict, displacement, and the collapse of entire systems. This isn’t just wine—it’s resistance in a glass. We travel through regions shaped by war and resilience: from Lebanon to Serbia to Georgia. 

FAQs

When will my first wine shipment arrive?

We sold out of our August shipment, BUT worked with our fulfillment partners to secure just a few more boxes. If you've ordered after July 21st, expect your shipment to arrive within 10 days of ordering.

What are the membership types?

We have three options: Our most popular option is our full experience which comes with 6 bottles per month (each bottle is different). We also have a mini-experience with 3 bottles per month, or a collectors experience with 12 bottles per month (2 of each bottle, 6 different wines).

What if 6 bottles/month is too much for me?

I totally get it. 6 bottles might not be the right option for everyone. That's why our memberships allow you to pause/skip shipments as needed. That said, we never ship the same theme, and we certainly never ship the same bottle twice. So, if you skip a shipment, unfortunately, you'll have missed it forever. Keep in mind, a lot of these wines do well with age, make for great gifts, and are perfect companions to dinner parties, so even if you don't need 6 bottles per month for yourself, you might just find that you're glad you have them :)

Can I pause my membership or edit my delivery day if I need to?

Yes, of course! You can manage your membership directly through our portal, which allows you to adjust your delivery day if you travel, and you can absolutely pause if you need to (or even just want to). However, each shipment is unique and is paired with exclusive tasting notes and food pairing guides, so we recommend that you keep a continuous subscription for the best, most comprehensive experience. We don't ship any bottle more than once, so we'd love for you to get to try all the different wines we've meticulously chosen.

Where do you ship to?

We ship to anywhere in the U.S. with the exception of these states:  AL, MS, SD, TN, and UT.

If you are located outside of the U.S., but interested in joining the wine club, send me an email at cheers@unpinnedwine.com. Although we don't ship worldwide yet, I'll send you a thank you gift for following my journey!

Are the wines organic or low-intervention?

Our founder, Ashwin searches for wines that are made by passionate individuals and families, not large conglomerates. Smaller winemakers don't always have the resources to get all the certifications. As such, we don't live by rules like "organic only," rather I take a holistic view of the wines and the winemaker, making a concerted effort to source wines that are lower-intervention, organic, natural, etc., and you'll likely be able to taste and feel the difference. 

What if I have another question?

Drop us a line at cheers@unpinnedwine.com, and we'll respond as quickly as we can! Please be patient with us because we are a very small team