Privacy policy

unPINNED LLC — Privacy Policy

Last updated: December 1, 2025

This Privacy Policy describes how unPINNED LLC (“unPINNED,” the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from unpinnedwineclub.com (the “Site”), or otherwise communicate with us (collectively, the “Services”). “You” and “your” refer to any user of the Services, including customers, website visitors, or other individuals whose information we collect.

Please read this Privacy Policy carefully. By accessing or using the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use the Services.

unPINNED LLC operates the Site and provides marketing and curation services for wine selections. All orders placed through the Site are fulfilled and processed by a licensed third-party retailer, Global Sphere Trading Company, which is responsible for order acceptance, age verification, compliance with alcohol regulations, and shipping.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. When we update the Policy, we will revise the “Last updated” date and take any other steps required by applicable law.

1. How We Collect and Use Personal Information

We collect personal information about you from various sources over the past 12 months, depending on how you interact with our Services.

In addition to the specific uses described below, we may use your information to:

  • Provide, improve, and optimize the Services

  • Communicate with you

  • Comply with legal obligations

  • Enforce our terms

  • Protect our rights, users, and the Services

Certain order-related information (including shipping and billing details) may be collected or processed directly by Global Sphere Trading Company to fulfill alcohol orders and comply with applicable laws.

2. What Personal Information We Collect

Information You Provide Directly

This may include:

  • Contact information such as name, address, email, and phone number

  • Order information such as billing address, shipping address, and payment confirmation

  • Account information such as username, password, and security details

  • Customer support information such as messages or content you submit

Some Services require certain information to function; choosing not to provide it may limit your ability to use those features.

Information We Automatically Collect

We automatically collect certain information about how you interact with the Services (“Usage Data”) using cookies, pixels, and similar technologies. Usage Data may include:

  • Device and browser information

  • IP address

  • Network connection

  • Pages viewed and actions taken

  • Interaction with emails or advertisements

Information From Third Parties

We may receive information about you from:

  • Service providers such as Shopify

  • Payment processors

  • Marketing or advertising partners

  • Fulfillment partners (including Global Sphere Trading Company)

  • Third-party tracking technologies, such as pixels, SDKs, cookies, and server-side integrations

Any information received from third parties is handled in accordance with this Policy.

3. How We Use Personal Information

Providing Products and Services

We use personal information to:

  • Process and fulfill orders

  • Arrange shipping and returns

  • Communicate about your account, purchases, or support inquiries

  • Manage your account

  • Enable Shopify account matching services (per Shopify’s policies)

All wine orders are accepted and fulfilled by Global Sphere Trading Company at their sole discretion.

Marketing and Advertising (Including Targeted Advertising)

We may use your information to:

  • Send promotional emails, SMS, or mail

  • Show advertisements across platforms (including Facebook and Instagram)

  • Personalize content and advertising

  • Build audiences for retargeting or lookalike campaigns

  • Measure ad performance

Personal Shopping Sessions

When you book a Personal Shopping session through our scheduling tool, we collect your name and email address as part of the booking process. By completing your booking, you agree that unPINNED LLC may add you to our marketing list and contact you by email with wine recommendations, bottle shop updates, new session availability, and other promotional communications. You may opt out of marketing emails at any time by clicking the unsubscribe link in any email we send, or by contacting us at cheers@unpinnedwine.com. Opting out of marketing communications will not affect your scheduled session or any transactional emails related to your booking.

We use personal information for "targeted advertising" or "cross-context behavioral advertising," as defined under applicable privacy laws. This includes advertising based on:

  • Browsing history

  • Purchase behavior

  • Interaction with our emails or ads

We may share identifiers, Usage Data, and commercial information with advertising partners—including Meta Platforms, Inc. (Facebook and Instagram)—via cookies, pixels, and server-side integrations (e.g., Meta Conversions API) to improve ad relevance and measure effectiveness.

Security and Fraud Prevention

We use personal information to detect, investigate, and prevent fraudulent or unlawful activity.

Service Improvement and Communication

We use personal information to:

  • Provide customer support

  • Improve our Services

  • Respond to inquiries

Automated Decision-Making

We do not use automated decision-making that produces legal or significant effects on you. All alcohol order decisions are made manually by Global Sphere Trading Company.

4. Payment Processing

We do not process or store payment information. Payments are handled by:

  • Third-party payment processors

  • Global Sphere Trading Company

We encourage you to review their privacy policies for more details.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Operate and improve the Site

  • Perform analytics

  • Personalize content

  • Enable advertising (including retargeting and measurement)

We may allow third parties—including Meta (Facebook/Instagram)—to use cookies and tracking tools to:

  • Collect Usage Data

  • Serve personalized ads

  • Measure ad performance

  • Receive server-side event data for conversions and optimization

For Shopify-specific cookies, see:
https://www.shopify.com/legal/cookies

Global Privacy Control (GPC)

Our Site recognizes the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of personal information for targeted advertising.

We do not recognize browser “Do Not Track” signals other than GPC.

6. How We Disclose Personal Information

We may disclose your personal information with:

Service Providers & Vendors

Including:

  • Shopify

  • Payment processors

  • Fulfillment partners

  • Data analytics providers

  • Customer support tools

  • Cloud hosting services

Advertising & Marketing Partners

Including:

  • Meta Platforms, Inc. (Facebook and Instagram)

  • Other partners that assist with retargeting, measurement, or optimization

We share identifiers, Usage Data, and commercial information for targeted advertising and audience measurement.

Global Sphere Trading Company

We share order information necessary to:

  • Process and fulfill wine orders

  • Verify legal drinking age

  • Comply with alcohol regulations

Their privacy practices are available at:
https://www.spheretrading.co/

Legal Compliance, Business Transfers, and Consent

We may share information:

  • With your consent

  • To comply with law

  • To protect our rights

  • As part of a business transaction

7. Categories of Personal Information Shared or Sold

Under applicable U.S. laws, “sale” and “sharing” include transferring data to third parties for advertising purposes.

In the past 12 months, we have “sold” or “shared” the following categories for advertising purposes:

Category Recipients
Identifiers (e.g., email, phone) Advertising partners such as Meta Platforms, Inc.
Commercial information (e.g., purchase history) Meta and other marketing partners
Usage Data (e.g., browsing activity) Meta and other marketing partners

We do not sell or share the personal information of individuals under 16.

We do not use or disclose sensitive personal information for purposes that require additional consent.

8. Third-Party Websites & Links

Our Site may link to external websites. We are not responsible for their privacy or security practices. You should review their policies independently.

9. Children’s Data

The Services are not intended for individuals under 21 years of age. We do not knowingly collect information from minors. If you believe a minor has provided information, please contact us.

10. Security and Retention

We use reasonable security measures, but no system is completely secure.

We retain personal information as long as necessary to:

  • Provide the Services

  • Maintain your account

  • Comply with legal obligations

  • Resolve disputes

11. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access / Know your personal information

  • Delete your information

  • Correct inaccurate information

  • Port your information

  • Opt out of targeted advertising or sharing/selling of personal information

  • Restrict processing

  • Withdraw consent

  • Appeal a denied request

You may opt out of targeted advertising by:

  • Using the Global Privacy Control

  • Contacting us directly

We may need to verify your identity before processing a request. Authorized agents may submit requests on your behalf with proper authorization.

We will not discriminate against you for exercising your rights.

12. International Users

We may transfer and process your information outside your country, including in the United States. If you are in the EEA/UK, transfers may be based on Standard Contractual Clauses or similar safeguards.

The Site is intended for use by U.S. residents only.

13. Contact Us

If you have questions, concerns, or wish to exercise your rights, you may contact us at:

Email: cheers@unpinnedwine.com

Address: 3911 Paper Mill Road Southeast, Marietta, GA 30067, USA