The Fenocchio family has been farming in Monforte d'Alba since 1864, with their estate centered on the Bussia vineyard, one of the most celebrated crus in all of Barolo. 

For most of that history, the wines stayed local. It wasn't until 1964 that Giacomo Fenocchio took over and set out to bring them to a wider audience. When the "Barolo Boys" modernist movement swept through Piedmont in the 1980s and '90s, pressuring producers to shorten macerations and introduce small French oak, Claudio (Giacomo's son, who inherited the estate in 1989) didn't blink. He kept the long fermentations, kept the large Slavonian oak casks, and kept farming organically.