The Luigi Giordano family has been farming in Barbaresco since the 1930s, when Giovanni Giordano planted vines during a period of profound crisis in Italian agriculture. 

His son Luigi made a bold move in 1958 bottling wine under his own name before Barbaresco was even an official appellation. That decision helped put the village on the map, and the family has never left. 

Today, the winery is run by Luigi's daughter Laura and her son Matteo, who between them bring a rare combination of deep-rooted instinct and technical precision. 

The Cavanna cru, tucked just below the historic tower of Barbaresco, is their most treasured site and the only single-vineyard Barbaresco bearing the Cavanna name, a distinction they've held since Luigi first vinified it in 1971.