HOW TO
Buy The Right Wine
You don't need a sommelier certificate to walk out of a wine store with something worth opening. Ashwin shares the framework he uses on the shop floor, so you can find real quality and real value without memorizing a single region.
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Ashwin shops a wine store the way he actually shops one, showing you what to look at, what to walk past, and how to land on a bottle you'll be glad you picked.
Why the wine store feels harder than it should
A lot of people assume that finding quality and value takes a sommelier's training, or at least a memorized map of grapes and regions. It doesn't. Knowing what makes a red a red, a white a white, and an orange wine orange won't get you far when you're standing in front of four hundred labels with a dinner to shop for. What gets you there is a framework, a short list of things to look at in a set order that cuts the whole wall down to a few real candidates. That's what Ashwin walks through here.
Ready to make every trip to the wine store this easy?
This video is the shopping framework. The UNPINNED Wine Course covers the rest of it: the full Tasting Framework, what a label is really telling you, and how to talk about what's in your glass once you've poured it. Since you found your way here, take 50% off, a discount that only works on this page.
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About UNPINNED
UNPINNED curates rare, low-intervention wines from small producers and underrepresented regions. Ashwin Muthiah hand-picks every bottle and pairs it against real dishes, so you taste why it works instead of being told that it does. Learn more